News & Insights Intro
The Power of Storytelling - Strengthen Your Brand and Connect with Your Audience
In today’s fast-paced world, merely stating facts about your products or services won't stand out. With a relentless flood of content competing for consumer attention, your brand risks getting lost in the crowd. This is where storytelling becomes essential.
Storytelling is crucial for creating strong emotional connections. Engaging consumers on a personal level with a well-crafted story ensures that your brand stays in their memory and resonates deeply. It can also lead to higher engagement levels, giving your message a better chance of being remembered and shared, and ultimately amplifying its reach and impact.
The Dynamics of Change: Empowering People and Businesses to Thrive
Change is an unavoidable aspect of life, and that’s especially true in today’s rapidly evolving business environment. In turn, change management initiatives need to extend beyond merely adjusting strategies or modifying processes.
True success lies in empowering employees to embrace change, take the lead, and flourish through it.
Equipping employees with the right tools and giving them the opportunity to collaborate and contribute is crucial. It ensures an impactful transition that drives both individual and organisational success.
Recognising Growth and Transformation: The Power of Celebrating Success Stories
Growth and transformation are vital to both our personal and professional lives, serving as powerful catalysts for progress. These forces push boundaries, ignite innovation, and pave the way to success. However, navigating change is rarely straightforward; it demands resilience, adaptability, and a steadfast commitment to improvement. Overcoming these challenges, however can lead to deeply rewarding accomplishments.
Translation and Localisation - Working as a team and understanding key considerations
At PHM, we are all about empowering people and igniting change. Our materials need to reach a global market audience therefore Translation and Localisation of our materials is vital to be able to achieve this. All Learning and Development content we create is built with localisation in mind and must be suitable for markets wants and needs to reach a wider audience.
Driving EV Adoption: Strategies for Employee Advocacy and Dealer Engagement
Electric Vehicle adoption is vital for tackling climate change and the development of sustainable mobility, whilst EV sales are essential for the successful business models and corporate responsibility of vehicle manufacturers. Over the past few years, the growth in EV sales share has surged but recently there are concerns that the initial growth is plateauing, leading to questions of whether successful EV adoption is under threat. In some markets this weakening is limited to the private sector, with fleet continuing to develop, in others the slow-down is more general.
Motivating learners to apply learning
What really represents project success? For a piece of workplace learning, success is usually measured through positive stakeholder feedback after a course is launched. Then we march on, ready to attack the next challenge.
But before we do that, it’s wise to take a step back. Have we considered if the learner has actually applied the new knowledge or skill? Does it truly match their needs? And has the learning added value by meeting its business objectives?
PHM's Journey From Office To Fully Remote Working - What Have We Learned?
Established 30+ years ago with offices in London and a workforce in commuting areas, PHM has always taken pride in being a client-first organisation. Our team was office-based, commuting five days a week, and would travel to client sites as required for meetings, event facilitation, and training delivery. Like many, our infrastructure was supported by on-premises data centres.
Important considerations for a successful implementation of the Agency sales model
In our article ‘wholesale to retail transformation’ – people first’ https://www.phm.co.uk/news-insights/wholesale-retail we discussed what the Agency model is and why some automotive manufacturers are choosing to implement it.
How to support the customer when everyone is supporting change
The Automotive industry is undergoing unprecedented change, and this transformation brings challenges for both employees and stakeholders. It inevitably results in more work and pressure on top of usual role responsibilities. However, one stakeholder who cannot be allowed to suffer during this time is the customer, and it takes leadership to ensure this remains a priority.
Exploring The Possibilities of Extended Reality (XR)
Extended Reality (XR) technologies blur the lines between virtual and real-world environments, creating a world where users can interact with computer-generated elements in real-time. For those new to the subject, Extended Reality (XR) is a collective term for Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
The Future of Artificial Intelligence in Learning and Development
From the moment you wake up and check your smartphone, ask Alexa to add milk to the shopping list, or drive to work using vehicle technology such as Lane Assist, you are using Artificial Intelligence (AI). Whether we realise it or not, AI is consistently used in our daily lives but what does it mean for Learning and Development (L&D)?
Striking a Balance: Navigating Project Management in a Time-Critical Landscape
The increasing number and speed of product launches, along with the changing nature of product information updates, can create escalating challenges for traditional project management methods. In the automotive industry, for example, over-the-air (OTA) updates can swiftly introduce significant upgrades, presenting a formidable challenge for frontline staff tasked with staying abreast of these changes. The ongoing shifts in product information not only strain project management processes but also pose a significant obstacle to delivering on time. Giving Teams the complex task of adapting quickly to these rapid and impactful modifications to effectively meet customer expectations.
Learning Solutions that support Digital Services
As the automotive sector transforms from a product-led industry to one that sells a mobility service, the spotlight on Customer Experience is intensifying.
Designing Learning Content for Rapidly Evolving Products and Services
OEMs, for example, are evolving from businesses that simply wholesale a product, to offering a range of products and services direct to customers. In addition, these products and services continuously improve, and updates can be deployed rapidly through over-the-air software technology. Some upgrades might be tweaks, but they can also take the form of more significant, first-to-market innovations that enable a brand to gain a competitive advantage, such as Advance Driver Assistance Technology.
HOW TO CREATE LEARNING EXPERIENCES WITH IMPACT
A learning experience is quite simply an opportunity where a person learns something new that sticks! Yet often a planned learning experience can fall short and is, in fact, unmemorable. This can be for a multitude of reasons but is often because the learner has not been considered, and if we want learners to remember something we need to understand why it matters to them.
MOTIVATING CUSTOMER FOCUSED STAFF
If you ask 5 colleagues to explain to you the concept of “customer experience”, you are likely to receive 5 different answers. Many will say things like “a frictionless customer experience”, “delivering on promises” and “efficient and accurate communications” but what they are actually describing is “customer service”
USING MARKETING METHODOLOGY FOR LEARNING & DEVELOPMENT
Marketing and Learning & Development may seem to be completely different functions, but in fact, they share many common goals.
The ultimate the goal of marketing is to influence behaviour, and beyond the most simple product information, the same goal applies to learning & development, especially with the focus more and more on developing soft skills and improving the customer experience.
CULTURAL TRANSFORMATION – FROM HARD SELL TO CONSULTATIVE CUSTOMER EXPERIENCES
The automotive industry is currently experiencing a profound shift, with the purchasing habits of customers evolving at a rapid pace. Technological advancements and shifting customer expectations are rendering traditional hard-sell techniques ineffective, potentially resulting in subpar customer experiences.
PHM GROUP: EMBRACING CHANGE, ACHIEVING SUCCESS
Like most, the past few years have presented us with challenges, but we have emerged stronger and more resilient. Our ability to adapt quickly and embrace remote work has ensured seamless operations and unwavering dedication to delivering exceptional results for our clients.
THE IMPORTANCE OF OUTCOME MEASUREMENT IN LEARNING PROGRAMMES
Measuring the results of training can be a complex task, but it is essential for evaluating the effectiveness and value of learning programmes. Fortunately, PHM can help your business to understand the impact of training initiatives.