Empowering People, Igniting Change

Established 30+ years ago with offices in London and a workforce in commuting areas, PHM has always taken pride in being a client-first organisation. Our team was office-based, commuting five days a week, and would travel to client sites as required for meetings, event facilitation, and training delivery. Like many, our infrastructure was supported by on-premises data centres.

In our article ‘wholesale to retail transformation’ – people first’ https://www.phm.co.uk/news-insights/wholesale-retail we discussed what the Agency model is and why some automotive manufacturers are choosing to implement it.

The Automotive industry is undergoing unprecedented change, and this transformation brings challenges for both employees and stakeholders. It inevitably results in more work and pressure on top of usual role responsibilities. However, one stakeholder who cannot be allowed to suffer during this time is the customer, and it takes leadership to ensure this remains a priority.

Extended Reality (XR) technologies blur the lines between virtual and real-world environments, creating a world where users can interact with computer-generated elements in real-time. For those new to the subject, Extended Reality (XR) is a collective term for Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).

From the moment you wake up and check your smartphone, ask Alexa to add milk to the shopping list, or drive to work using vehicle technology such as Lane Assist, you are using Artificial Intelligence (AI). Whether we realise it or not, AI is consistently used in our daily lives but what does it mean for Learning and Development (L&D)?

The increasing number and speed of product launches, along with the changing nature of product information updates, can create escalating challenges for traditional project management methods. In the automotive industry, for example, over-the-air (OTA) updates can swiftly introduce significant upgrades, presenting a formidable challenge for frontline staff tasked with staying abreast of these changes. The ongoing shifts in product information not only strain project management processes but also pose a significant obstacle to delivering on time. Giving Teams the complex task of adapting quickly to these rapid and impactful modifications to effectively meet customer expectations.

As the automotive sector transforms from a product-led industry to one that sells a mobility service, the spotlight on Customer Experience is intensifying.

OEMs, for example, are evolving from businesses that simply wholesale a product, to offering a range of products and services direct to customers. In addition, these products and services continuously improve, and updates can be deployed rapidly through over-the-air software technology. Some upgrades might be tweaks, but they can also take the form of more significant, first-to-market innovations that enable a brand to gain a competitive advantage, such as Advance Driver Assistance Technology.