NEARLY THREE QUARTERS OF BRITS HAVE NEVER BEEN IN AN EV
Recent research by Appinio says that nearly three quarters (72%) of British people have never been in an electric vehicle (EV), either as the driver or passenger.
The research was carried out on 2,000 people in the UK aged between 16 and 65, shows there is a still work to do amongst the Automotive Market. The general public still haven’t been exposed to EVs enough to help them become more familiar with the technology behind them.
Additional further research says that 51% claim to not know anyone who owns a EV and only 15% of people are learning about EVs from friends and family.
As the 2030 banning of new registration combustion engines fast approaches, the Automotive Industry need to do more to educate consumers about EVs and how they work. A UK fuel shortage causing motorists to go without fuel and facing long queues, resulted in the industry experiencing a 60% rise in web searches for EVs, indicating a surge in interest. However, we can’t rely on fuel shortages to increase peoples interests in EVs, there is a lot more the Automotive Industry can do outside of that.
PHM’s in house studio team transforms ideas into visually engaging films through creative, authentic storytelling around the next generation vehicle, the EV. We work with experienced and proven production partners to develop filmic assets, managing the overall process from concept to delivery.
With the material we create whether it’s a video or animation we incorporate our material to deliver highly interactive training events online. Designing learner-centric training that positively impacts the learner, customer experience, and sales.
Whether we are producing essential material to upskill dealers to deliver against sales objectives or creating customer facing educational videos about the benefits of EVs. Our training and creative materials are easy to use, easy to learn and easy to remember. Learner enjoyment is at the heart of our approach, and we take pride in our high-quality output. We are nimble, responsive, and flexible towards changing requirements.
Our job at PHM is to make education and communication easy for you. It’s what we do and have done for over 20 years.
To find out more about what PHM do visit here!