Empowering People, Igniting Change

As the automotive industry accelerates toward electrification, manufacturers across Europe are investing heavily in electric vehicle (EV) technology. Yet a critical gap remains, not in the vehicles themselves but in the people who represent them. While many dealer teams are being trained to talk about EVs, far fewer are becoming true advocates. And that distinction matters.

At PHM, we believe that real change starts with real conversations. That’s exactly what we delivered when a major European vehicle manufacturer asked us to explore their senior team’s readiness to embrace electric vehicles (EVs). They had recognised they needed to spark a shift in mindset across their European operations to ensure the success of an impending (and critical), EV launch.

To that end, PHM designed and ran a strategic workshop with over 40 of their senior leaders.

Electric Vehicle adoption is vital for tackling climate change and the development of sustainable mobility, whilst EV sales are essential for the successful business models and corporate responsibility of vehicle manufacturers. Over the past few years, the growth in EV sales share has surged but recently there are concerns that the initial growth is plateauing, leading to questions of whether successful EV adoption is under threat.

Change is an unavoidable aspect of life, and that’s especially true in today’s rapidly evolving business environment. In turn, change management initiatives need to extend beyond merely adjusting strategies or modifying processes.

True success lies in empowering employees to embrace change, take the lead, and flourish through it.

Growth and transformation are vital to both our personal and professional lives, serving as powerful catalysts for progress. These forces push boundaries, ignite innovation, and pave the way to success. However, navigating change is rarely straightforward; it demands resilience, adaptability, and a steadfast commitment to improvement.

What really represents project success? For a piece of workplace learning, success is usually measured through positive stakeholder feedback after a course is launched. Then we march on, ready to attack the next challenge.